Roland Gaedtgens – Creative Director

Roland has over 20 years of experience in the creative field of advertising. With a professional background in marketing, music and film he is involved in almost every step of the proces. A true creative director in all aspects. He has worked for clients such as Oil of Olay, McDonalds, Tommy Hilfiger, HEMA, ING, Coca Cola, Grolsch, Heineken and Albert Heijn, but also for big on and offshore companies like Volker Staal and Funderingen and DISA International. He has a talent in always finding the right narrative and how to translate that into film or photography. He has a great knowledge of color grading and video editing. Combined with his musical background a great combination. His background in music composing makes him even more detailed on how he looks at the art of film making and what kind of “rhythm” a film needs. Therefor he can often also be found behind the camera. He is in great demand as a photographer and retoucher on photography projects as well. A great communicator, great listener and easy to work with.


Christiaan van Mansfelt – Associate-Marketing

Christiaan is a 30 year plus experience well-respected veteran of the marketing and advertising industry. He has worked in The Netherlands, for local and international clients but also in the middle east and Germany. He has been involved in several campaigns from the introduction of ING Bank (local and international) to Lexus and Ziggo (from scratch on) but he started his career with developing a campaign approach to close the gap between boys and girls when entering the labor market (Kies Exact). He has worked for a broad range of big and small companies from Chubb Lips, EXACT, Toyota, Audi, Volkswagen, Citroën, Peugeot, McDonald’s, Nestlé, JDE, Proctor and Gamble, Achmea, Centraal Beheer and Dutch Railway. Next to his daily client service activities Christiaan has also been involved in the management of various (international) agencies as Managing and Deputy Managing director. He has taken several roles from general (account) management, leading the client teams to HRM.


Axel de Swarte -Associate- Copywriter

Axel, a magician with words and a great strategic thinker. He has been a copywriter for over 25 years and worked for clients like Coca Cola, Bavaria, Pickwick, ABN/AMRO, PWC, Nuon, KPN, Philips, T-Mobile, Albert Heijn. In addition he also worked on major campaigns for the government. Axel is a great listener and knows how to get to the essence when it comes to writing a narrative.


Ruurd Ouw – Designer

Ruurd is an experienced designer for over 25 years. He is a specialist in the roll-out and maintenance of corporate identity processes, the development and elaboration of brochures, advertisements, DM and e-DMs. He has worked on clients such as Avéro Achmea, United Retail, Toyota, Lexus, Suzuki, Municipality of Amsterdam, Pink Ribbon Foundation, Aidsfonds, AKZO. Ruurd also has a musical background and a great guy to work with.


Guido Henneke – Production Manager

In addition to his background as an engineer in the construction industry and his photographic background, he is an indispensable link in the organization in the field of production within Liquid Cake. With his eye for detail he is regularly found on film sets as the assistant of the cameraman.