Roland Gaedtgens – Creative Director

Roland is a highly experienced creative director with over 20 years of expertise in advertising, marketing, music, and film. He has worked with a wide range of clients, including major brands such as Oil of Olay, McDonalds, Tommy Hilfiger, HEMA, ING, Coca Cola, Grolsch, Heineken and Albert Heijn, as well as large on and offshore companies like Volker Staal and Funderingen and DISA International. He is skilled in finding the right narrative for film and photography and translating it into a visual medium, and is particularly talented in color grading and video editing. His background in music composing also gives him a unique perspective on the art of film making and the importance of rhythm in film. He is also well-known as a photographer and retoucher, and is easy to work with and a great communicator.


Christiaan van Mansfelt – Associate-Marketing

Christiaan is a well-respected veteran of the marketing and advertising industry with over 30 years of experience. He has worked in The Netherlands, the Middle East, and Germany for both local and international clients, and has been involved in a wide range of campaigns for big and small companies such as ING Bank, Lexus, Ziggo, Chubb Lips, Toyota, Audi, Volkswagen, Citroën, Peugeot, McDonald’s, Nestlé, JDE, Proctor and Gamble, Achmea, Centraal Beheer and Dutch Railway. He has a broad range of experience in general and account management, leading client teams and human resources management, as well as held positions as Managing and Deputy Managing Director of various international agencies.


Axel de Swarte -Associate- Copywriter

Axel is a highly experienced copywriter with over 25 years of experience in the industry. He has worked with a wide range of clients such as Coca Cola, Bavaria, Pickwick, ABN/AMRO, PWC, Nuon, KPN, Philips, T-Mobile, and Albert Heijn, as well as major campaigns for the government. He is a magician with words and a strategic thinker, known for his ability to listen effectively and distill the essence of a narrative for writing.


Guido Henneke – Production Manager

With a background in engineering in the construction industry and photography, he brings a unique set of skills to the production team at Liquid Cake. His eye for detail and experience on film sets make him a valuable asset as an assistant to the camera crew.


Bart Vuijk – Editor – Camera Operator – Gripper

Bart is a highly skilled technical expert with proficiency in camera operation, lens selection, video editing, and studio work. He is known for being a friendly and easy person to work with.